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NEW BRAND GUIDELINES FOR FREQUENCIES, THE MUSIC AGENCY FOR YOUNG PEOPLE (MUSIC FOR YOUTH)
I led a re-branding project for Music for Youth's agency for young musicians and creatives. We commissioned a youth creative agency to refresh the brand to appeal to a new generation of 16-25 year olds,
The new identity and strands of activity positioned the agency as the 'go to' place for young creatives and helped to raise it's profile in the music and music education industries, as well as with Government bodies invested in these industries.
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Snapshot of brand guidelines:


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